Today I was lucky enough to have the BYU game broadcast in Portland. And I watched them destroy UCLA in one of the most dominating performances I can ever remember seeing in a BYU game--on the winning end.
During the game, the camera cut to the crowd to show a mass of parted hair and modest t-shirts. It was during one of these surveys of the crowd that I saw a kid sporting a brand new T-shirt in classic royal blue with the old BYU logo. Like this:
I think this logo is one of the best logos that has ever been made. While at BYU, I couldn't take the desire to wear this logo anymore. So I decided to go to the Bookstore and find out if they were ever going to do a re-release of the classic logo merchandise, but the 18-year-old cashier responded by saying, "I'm pretty sure this is the only logo that BYU has ever had. I'm not sure what you mean."
Mildly offended, I asked if the cashier could pass along a request to her manager to do a re-release of the old logo. I almost wonder if she thought I was crazy for not liking the new logo. Like get on-board, young man. Raise your right arm and sustain the new logo in it's calling as logo for BYU. No I oppose and I manifest by the same sign. I liked the old logo. It was cool, and the new logo is not cool. The new logo looks like the lead professor of the Graphic Design department was asked to come up with a new logo and then put it together over the summer. I blame the new logo as the reason why I don't really own BYU any BYU logoed merchandise. I admit that I have a sweatshirt that has the letters BYU, but I got specifically because it didn't have this ugly logo:
It's a tricky business. Some organizations have had great success changing their logo. The Denver Broncos, The New England Patriots, and probably the most successful improvement, in terms of merchandise sales, was the Tampa Bay Buccaneers. But sometimes I see old reels of the Broncos, and remember that weird Blue and Orange combo with that awkard D on the helment and get a little nostalgic. And think that I just might by an Elway jersey if I could get it old school. What do you guys think? Has there been a company or team or school that changed logos or a mascot that just made you mad? Has the history and the nostaglia of a product or team gotten tangled up with its associated logo and your loyality?
The thing that is driving me crazy is the kid in the stands I saw today had a new old-logo shirt. Where did he get it? How can I find one. I've searched the internet with no luck. The envy is maddening. It would also be cool to get a sweater with that scraggly looking cougar head wearing a "Y" beanie, because these old images are historic and loaded with nostalgia; they remind me of the good old days when you could still watch the cougars and Ty Detmer in tacky royal blue on KSL at Grampa's house.